References

Central and East Europe, Microsoft

Mauricio Ularguui, Academic Director, Microsoft Corp.,  +44 781 771 6850 , mulargui@microsoft.com

The Client annually tracks of products' using of the company and competitors in the countries of Europe. He would like numerous quantitative data have been presented in a format answering to needs of the daily reference. «RI-VITA Consulting» monitored performance of international tracking Client’s research in 30 countries of Europe and presented the obtained data with best fit to demands and expectations of the Client. «I'm very pleased with the support that RI-VITA provided to me developing the EMEA Academic Survey. RI-VITA members were always available, with fast response and very supportive to all our needs. You know well your business so I felt I was in good hands having RI-VITA managing all the data collection and analysis, you putted in place very professional tools and systems that delivered a very high quality outcome».

Djois Franklin Sronipah, Manager on products marketing for PC producers in Central and East Europe. Microsoft OEM EMEA,  djois@microsoft.com

 The Client’s purpose was to reveal the brand positions of personal computers in the middle and large businesses segments, and also in the retail sales outlet. Within the framework of two-stage research «The personal computer brands: positions in the Russian market», September, 2005, “RI-VITA Consulting” company revealed the rating and images of the desktop computer and notebook brands in corporate and private (individual) markets of personal computers in eight regions of Russia and generated the perception map of brands and also strengths and weaknesses of Russian brands in the view of final buyers and sellers.
"As a result of research the ÎÅÌ department of the European branch of Microsoft Corporation and Microsoft Corporation subsidiary in Russia made the decision on changing the investment priorities, target distribution of marketing funds and correcting the price policy for new products planned to launch in Russia. It resulted more precise segmentation of partners and more focal distribution of marketing funds that led to doubling of sales in retail sector".

Microsoft Corporation subsidiary in Moscow

 Olga Dergunova, Head of Moscow Representative Office

«…Representation of Microsoft corporation in Moscow and CIS countries thanks «Ri-Vita» company that is our regular partner in the area of marketing research for the high level and quality of intellectual service rendered…. It is our pleasure to note that when conducting non standard market problem, where careful penetration into the problem was needed, «Ri-Vita» manifested flexibility and creative approach when projecting the research, analysing received data and developing recommendations».

Dmitry Khalin, The Head of the Department on working with partnersdmitykh@microsoft.com 

The Client’s purpose was decision making on the choice of the advertising drafts about Office XP product from several variants on base of data on the most attractive draft for the market with a sufficient degree of reliability. Within the framework of research on drafts testing of printed advertising of Microsoft product Office XP in August, 2001 « RI-VITA Consulting» company: revealed the breadboard model perceived by a target audience as the most original and causing high level of intentions to get acquainted with the product; made recommendations concerning approaches how to use the tested breadboard models in advertising campaign.
«The Results helped us to make decisions on the choice of positioning and the creative concept of the advertising company at the Windows XP launch. I am sure, that the effect was rather positive: who now does not know Windows XP?;-))».

 Sergey Yakovlev, Business manager Consumer&Online. syakov@microsoft.com 

"With the assistance of Ri-Vita team, department Consumer&Online of Russian Microsoft representation in Russia confidently finished the preparation to one of key events in corporation life – Mid Year Review. From Ri-Vita site the project was supervised by Egor Brus, who has rendered the invaluable help in processing and representation of enormous volume of the quantitative and qualitative information. His high professional qualities focused on results and ability to work in a strict time frame allowed to finish the project successfully. I would like to gratitude of Egor for his patient and honest work and I wish company Ri-Vita further professional successes."

  Joint-stock company «KACHESTVENNIE PRODUKTI», Elena Kokareva, Marketing Director, marketing@qpcompany.ru

Client planned to use a new variant of graphic arts for well established food product package, which should make that product recognizable after starting the new strategy of positioning (“Pelmeni “Russian hit”: a choice of the new graphics variant for package in Ekaterinburg”, March, 2005)".
«RI-VITA Consulting» company: revealed strengths and weaknesses of the three variants of package in terms of associations, perceptions, pulling power, trust, purchase intentions and speed of brand name recognition (by using tachistoscope); recommended what to be guided by choosing the package and in what direction it is possible to improve it. specified elements which should not be used as they pose a threat to image of the company and / or the product. As a result the Client made decision on choosing one from three conceptual designs of pelmeni package and that enabled to increase the market share of his product by 30 % within one year in researched territory.

  Concern «BELIY VETER TSIFROVOY» . Maxim Zakhir, Marketing Director of trade network “Belij Veter Cifrovoj” mzakhir@digital.ru

The customer intended to reveal communicative efficiency and attraction of the new name of specialized retail shop network in orientation toward repositioning and attracting buyers of young age and married couples. Within the framework of research "Concern "BELIJ VETER”: testing new name variants of the retail shop network», July, 2004, «RI-VITA Consulting» company revealed communicative efficiency of the name, potential threats to Client’s company image, made the conclusion and recommendations on expediency of new name use.

Tokarenko Sergei, Head of analytical group, “BELIY VETER TSIFROVOY”

"The main objective of the “Beliy Veter Tsifrovoy” is customer satisfaction. To meet to high quality standards and service uniformity we conduct research on perception of our brand, satisfaction degree by our shops, estimation of sellers work quality by method of “mystery shopping” on the regular base. We choose the “RI-VITA Consulting” company as a partner and the company team coped with tasks perfectly and given us operative and – the most important - reliable estimation of service quality and the organization of sales process, both in our shops, and in shops of competitors. We can recommend the “RI-VITA Consulting” company to all who appreciate professionalism, efficiency and well done work".

GfK Healthcare Asia, Keren Priyadarshini, director of GfK Healthcare Asia Pte Ltd., Singapore keren_priyadarshini@gfkasia.com  

The client was intended to collect the detailed information on approaches to treatment of patients with hemophilia, including patients with inhibitors. He applied to us through the «GfK Healthcare Asia» company. The «RI-VITA Consulting» company collected the relevant information by means of in-depth interviews with doctors and the administrative personnel of medical institutions of the Russian Federation. The estimation of the final Client presented by the «GfK Healthcare Asia» company: "The Client is very pleased… Good work!", "Thanks for all the good work and the good transcripts…!" .

United Nations Population Fund, Olga Volkova, project coordinator ovolkova@hr2020.ru  

« … Within the framework of the project « Reproductive health and rights of the Russian Federation youth» in 2000-2001 was carried out studying of youth knowledge in six cities (Moscow, Saint Petersburg, Novosibirsk, Barnaul, Tver, Tomsk) … As a result of declared UNFPA competition, «RI-VITA Research&Consulting» company won the order for sociological research. … Based on gathered data the concept of strategic directions and concrete project actions were planned. During the cooperation with UNFPA «RI-VITA Research&Consulting» proved as the qualified, responsible and competent partner, reacting adequately and responsibly to all requirements of the client. UNFPA is ready for the further cooperation with «RI-VITA Research&Consulting»).