Models of mobile phones with new features and capabilities appear on the market, on average, every quarter. We tried to find out the extent of the average user of mobile phones uses everyday advertised features novelties and conducted in Moscow the quantitative study on use of mobile phones functions. The sample was 600 respondents on the base of stop interview in shopping centers.
• The most popular brand of mobile in Moscow is Nokia. This brand more preferred by men than by women.
• The vast majority of respondents use mobile phone for calls and SMS, regardless of type phone they have - smart phone, communicator, or PDA.
• Most of the owners of mobile phones in Moscow do not enjoy by new features such as MMS, Wi-Fi, viewing and editing files, voicemail and mobile assistant.
• The higher incomes of respondents, than better they informed on functions of mobile phones.